Mike Crook lives and breathes digital marketing for accountants.
He's the Managing Director of the award-winning marketing agency PracticeWeb, which has worked exclusively with accounting firms for more than 20 years. Under Mike's leadership, PracticeWeb has repositioned itself in the market and gone from strength to strength, entering into powerful partnerships with fintech firms such as Senta and with the ACCA.
Mike has almost two decades of experience as a digital marketing and business transformation strategist having learned the ropes working with brands such as HSBC, Zurich Financial, Peugeot and Triumph Motorcycles. He is an expert in every aspect of digital marketing from brand building to website development, with a particular interest in the power of user testing, research and data to deliver results.
You can find him on LinkedIn, across AccountingWEB and on PracticeWeb's own channels, delivering inspiring insight and practical advice to help accountants generate more leads and stand out in the market.